Introducing Redefined Online Shopping with Perplexity's Revolutionary AI-Powered Shopping Tools

Perplexity, a cutting-edge search engine powered by artificial intelligence (AI), has introduced an innovative shopping feature designed to revolutionize the online purchasing experience. Dubbed "Buy With Pro," this new tool allows subscribers to shop directly within the platform, streamlining the process from product discovery to checkout.

Currently available to Pro subscribers in the United States, Buy With Pro integrates product listings into search results and enables one-click purchasing for eligible items. This feature is part of Perplexity’s ongoing efforts to enhance its AI-driven shopping experience, providing users with a seamless and efficient way to discover and purchase products online.

Table of Contents

Key Features of ‘Buy With Pro’

One-Click Checkout

With Buy With Pro, users can save their billing and shipping details to enable quick purchases directly within Perplexity. This feature eliminates the need for repeated entry of payment and shipping information, making it easier for users to complete transactions.

Free Shipping

All orders made through Buy With Pro include free shipping, reducing costs for both buyers and sellers alike.

Product Cards

Search results now display visually rich cards summarizing product details, pricing, reviews, and seller information. These detailed overviews enable users to make informed purchasing decisions without having to visit external websites.

Snap to Shop

Perplexity’s visual search tool, Snap to Shop, allows users to upload a product photo and locate similar items effortlessly. This feature is reminiscent of Google Lens, enabling users to discover new products and learn more about existing ones.

For items not eligible for Buy With Pro, users are redirected to the retailer’s website to complete their purchases.

Example of a Product Card

Perplexity has shared an example of how product cards will look in search results:

Image Source: Perplexity via The Verge

Benefits for Non-Subscribers

While only Pro subscribers have access to Buy With Pro, all users can still benefit from several updated AI shopping features. These include:

Enhanced Product Cards

Product cards now include AI-generated summaries of reviews and key product features alongside search results. This enhancement provides users with a more comprehensive understanding of products before making purchasing decisions.

Insights for Merchants

Perplexity’s new Merchant Program is set to transform how sellers showcase their products. The program offers:

Data on Search Trends

Sellers gain valuable insights into how their products appear in AI searches, enabling them to adjust their marketing strategies accordingly.

Enhanced Product Visibility

The program increases the chances of product recommendations through Perplexity’s AI, driving more sales and revenue for participating merchants.

Merchants interested in participating in this program can apply here.

Looking Ahead

The addition of Buy With Pro positions Perplexity as a key player in AI-driven e-commerce, offering unique tools to both consumers and merchants. By integrating shopping directly into its search engine, the platform is redefining how users discover and purchase products.

For merchants, the promise of greater visibility and actionable insights makes this a compelling opportunity. Meanwhile, features like Snap to Shop showcase Perplexity’s potential to compete with established tools like Google Lens.

If successful, Perplexity’s shopping enhancements could significantly influence the future of AI-powered retail experiences, changing the way consumers shop online and revolutionizing the e-commerce landscape.

Editor’s Note

This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.

About Perplexity

Perplexity is a cutting-edge search engine powered by artificial intelligence (AI). Its innovative features and tools aim to provide users with a seamless and efficient way to discover and purchase products online.

About Buy With Pro

Buy With Pro is a shopping feature designed for Perplexity’s Pro subscribers. It integrates product listings into search results, enabling one-click purchasing for eligible items. This feature is part of Perplexity’s ongoing efforts to enhance its AI-driven shopping experience.